About Us

Meet the Team 

Alex Beds

(Manager, Ukulele Photographer/Videographer & Barista)

Alex began working as the Saturday boy of SUS in 2008 and 17 years later, has had a hand in many of the Ukulele worlds most loved designs. Most well known as the man behind our Youtube channel, Alex is our frontman.

Romeo Kennedy

('Aunty Roro' the shop floor manager & technician)

Romeo is probably the first person you see when you visit the store. A well travelled touring musician; Romeo joined us in 2020 and we haven't stopped smiling since.
Romeo unique ability to ruin any instrument with some bluegrass has to be seen to be believed.

Phil

(The shop puppy, technician & luthier)

Most folks who carry out technical work take life seriously but Phil has a wonderful way of turning any situation into a positive. Known for making customer visits a bit of a game show with blindfold tests & games, we are lucky to have him. He actually hated being called Phil for the first 10 years (his name is Adam) but we wore him down and now even members of his own family know him by his nickname!

Behind the scenes; Nick and Adam (The band)

Nick has worked for SUS longer than Alex and continues to appear regularly assisting with a lot of our website uploading, logistics and technical work filling in for whoever needs a helping hand.

Adam is also a seasoned SUS guy having been with us for over 10 years. Currently travelling around the world; Adam is the man tidying up after our silly website errors and sending our weekly blog/mailout on ukulele musings

Christian Gilbert (Cafelele Manager & Logistics)

Chris joined us in May 2025 and initially came in to manage our on site Coffee shop 'Cafelele'. They always say watch the quiet ones and Christian is certainly happy being the calm presence at SUS. If you feel intimidated at the thought of talking to us about Ukuleles; Christian is a fantastic person to ask for on the phone or by email because he's learning in real time about all of this stuff just like many of you.